How Strava scaled FP&A with one platform to report and forecast
Dec 17, 2025
Brian Miller from Strava
2 days/month saved in reporting & forecasting
Strava reduced the time required for monthly budget reporting and forecast updates by 1-2 days per cycle, accelerating both analysis and decision-making.
Single source of truth for all teams
By replacing multiple department-owned spreadsheets with a single shared system, Strava consolidated reporting, forecasting, and budget ownership into Visionary.
Greater flexibility and scalability
With easy updates to departments, GL accounts, assumptions and seamless integrations with core systems Strava gained a planning environment that adapts as the business evolves.
1. The Challenge
Strava is a consumer subscription business known for tracking 50 activity types including running and cycling, while also supporting community features like clubs, challenges, and route discovery powered by millions of athlete data points.
From a finance perspective, Brian Miller, who leads FP&A at Strava, faced growing challenges managing budgeting, forecasting, and reporting with a combination of spreadsheets and a legacy financial planning system. The existing setup required extensive manual work, offered limited flexibility, and lacked reliable integrations with Strava's ERP.
Beyond ERP limitations, the team needed to connect additional data sources that included the HRIS and the data warehouse to enable deeper analysis and support more granular forecasting. At the same time, collaborating with department budget owners on budget versus actuals was cumbersome, fragmented, and difficult to scale.
Strava needed a solution that could reduce manual effort, support multiple data integrations, and make forecasting and reporting faster and more accessible across the organization.
Strava
- Industry
- B2C
- Headcount
- 650
- Location
- California
- Integrations
- NetSuite